The Genesis

Combining sustainable development, waste recycling and professional integration of the most disadvantaged is now a done deal. 

In 2016, the AlIkram-Fondation Valyans association launched its KOUN project, an innovative waste recycling and recovery program, allowing economic opportunities to be created through the creation of the KOUN brand, thus bringing together 3 product ranges: design interior, stationery & games and fashion accessories for women, men and children.

Behind  Koun  there is much more than a brand. Koun , in Arabic literally translates to  “be!” ”  : 

Koun is an invitation to be yourself, to be original, to be unique… as are each of her creations.

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Our eco-responsible products

Koun has created and designed its unique & design products by combining upcycling and professional integration.

Recycled & recyclable


Social integration

Circular economy

Koun News​

Follow our news and our events, stay connected with KOUN

Koun gives a positive assessment of its three years of existence

Casablanca - Contribution to the circular economy in a creative way, this is the objective of the Moroccan brand "Koun" which owes its success story to upcycling, an eco-concept that is growing in importance in Morocco, to the point of becoming a breeding ground for jobs, in particular for...

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